John Molnar

John Molnar

Big Mac or Hungry Jack! What’s in a name?

MacDonalds have issued a Federal Court case against Hungry Jack’s alleging that they have tried to imitate the look of the “Big Mac” – as well as the ingredients.

The Big Mac – advertised as “two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun” – has been around since 1974.

Hungry Jack’s advertising of the “Big Jack” burger (“two flame grilled 100% Aussie beef patties, topped with melted cheese, special sauce, fresh lettuce, pickles and onions on a toasted sesame seed bun”) appears to have sparked the litigation.

Worse, though MacDonalds had trademarked the “Mega Mac” (four patties not just two) Hungry Jack’s started selling the “Big Jack” in July (after trademarking that name last November).

MacDonalds argue that use of the “Big Jack” name might mislead purchasers, and seek orders that the trademark be revoked, and that Hungry Jack’s pay damages, as well as destroy all the marketing materials. Want fries with that?

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